Research for music video: Laura Mulvey's ideas on representation.

This is a quote by Laura Mulvey on her theory on representation in music videos 

" In world ordered  by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly" 

She believes that the music industry and in normal life women are stereotyped by men they  decide what women should look like their image, they way women should act like to them  and what women are supposed to do.

Katy Perry - California Gurls











The Pussycat Dolls - When I Grow Up

This low angle shot draws attention to the artists.The lyrics connects to these shots "When I was young I wanted attention And I promised myself that I’d do anything Anything at all for them to notice me"

This shot with all the artist looking into the camera waving interacts with the audience makes the viewer feel like they are being waved at by the girls.

In the next scene we see the man looking at these hot girls in the car next to his but we also see his girlfriend in the background getting angry at the fact that he is looking at other girls even though she is right next to him but the he doesn't care. This is a good of Laura's theory about how men determine what a women’s image should be and if they don't fit their image they won’t even notice you like the woman behind him.

 The minimal outfits that are showing lots of flesh will attract men and this is the whole point of this this video to promote the artists and their image. 

I think the lyris are sterotipical of young gilrs and women and what they want to become we they grow up"We all wanna be famous" this makes peolpe think that every girl wants this.

"Drive nice cars, I wanna have boobies"