Andew Goodwin's theory is that pop videos really apply with the traditional narrative analyses. He gives a reason for the different narrative structures pop videos have:
- Most pop videos are built around songs
- Pop video uses the artist as a narrator and a character within the video
- The singer extends the performance by looking at the camera this makes the audience feel involved with the performance
He also says there are 3 main structures in a pop video:
- Illustration- When the video tells the story of the lyrics
- Amplification- When the video shows a new meaning to doesn’t contradict with the lyrics but makes the video have more meaning to it
- Disjuncture- When there is a little connection with the video and the lyrics or when the video contradicts the lyrics
Here are the examples I have found that uses these 3 structures
Illustration
'Because of you' by Kelly Clarkson
Amplification
Grenade by Bruno Mars
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