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Showing posts with label Mohammed Ali Ahmed. Show all posts
Showing posts with label Mohammed Ali Ahmed. Show all posts
Saturday, 28 January 2012
Evaluation: Question 4
What have You Learned from Audience Feedback?
After watching mine and everybody else's music video in the cinema, I asked a couple of people what they thought about our music video and this is what they said:
After watching mine and everybody else's music video in the cinema, I asked a couple of people what they thought about our music video and this is what they said:
I asked what Faysal from the other class about what he thought about our work:
What did you like about it?
"I liked how there were different interpretations of the artist. It showed clearly how she was in search of finding who she is and the fact that she was in different outfits showed me that she was going through different looks to find who she is. I also like the scene when she is singing in front of the sun and when the camera hits the sun, it gives it that glare look".
What did you not like about it?
"There was only one small pause during when she was singing outside the building with the tinted windows. Even though it was small pause, being in the cinema it made it look big and dramatic, so maybe you should have checked the whole video out first when you were about to finish editing. Also, in some scene there were times when the artist lip syncing did not go in time with the song".
What should I have done differently?
"You should have spent more time recording because there were mistakes with your lip syncing. When recording, you should have taken your time and been patient because it felt that you were rushing some of the recording like when you were recording in her room and some times she was out of place with the lyrics. If you were to have done it again differently, you should have planned it more and thought exactly what you were going to do when you were recording".
I asked what Julien from the other class about what he thought about our music music video:
What did you like about it?
"Well firstly I really like the song because it wasn't too slow and it was very powerful. The scene that I really loved and the one that worked for me was the Jump Cut scene because it was very effective and it didn't look dodgy in anyway. I also really loved this scene because not only was it shot nicely, it clearly showed, accompanied by the lyrics of the artist state of mind and how she is feeling at this point. I felt sympathy because it looked like she was going crazy because she was jumping around, standing or sitting everywhere".
What did you not like about it?
"There was a scene when she was singing outside this tinted building where the camera was an over the shoulder shot, the camera felt a bit shaky and the shot didn't show much of the artist, it looked like yo couldn't keep up with her. Also, very embarrassingly, there was a huge pause during this scene - a glitch that showed you didn't really edit it properly, that you were being careless. ".
What should I have done differently?
"The thing that you should have done differently if you had the chance was to foolproof what you did before handing in your work. You should have also given yourself plenty of time to plan what you were going to do, practise the shots before heading to your location to film and you should have taken your time. There were some scene that felt too rushed or undone, its because you rushed it or just didn't perfect it. In my opinion, the music video is good, but it felt t could have been more better if you took care of it and made sure you put enough time and effort into it".
I asked Ayub what he thought about our music video:
What did you like about it?
"I liked how you thought about how your artist was going to look like from the beginning, middle and end and the effect of her losing her identity though the reflection of what she was wearing showed very powerfully of how she was losing herself, illustrating the message of the song. Also what i liked about your video was that it was different from everyone else's, your location, mise en scene and costume was different from everyone else's".
What did you not like about it?
"In some of the scenes, it looked a bit too rushed, as if there was no thought into what was going to come next, that you sort of just mushed any scene together - it felt rushed. Maybe if you took more time editing and less time filming on days that you were meant to be editing, this problem may never had risen. There are some good points like the high angle shots except that it was too shaky, and yes its understandable to get this shot smoothly because you were struggling but maybe you should have not gone with this shot and done something else".
What should I have done differently?
"The thing that you should have done differently if you were given the time was to plan very thoroughly the intended shots that you wanted and see if it is possible to do these shots smoothly and not shakily. Also, you should have spent more time focusing on the planning because some scenes felt like rushed and not thought out properly like when she is walking outside of the tinted building".
focussing when you are editing. Another thing is the importance of planning and knowing exactly what shot you want to film. I f I was to film this project again, i would spend a heck of a lot of time planning and detailing each shot and the intended effect it should have on the audience. I should have spent as much time with the filming of the jump cuts to all the other scenes because apparently it shows that the best filming was when it looked effortless like the jump cut scene.
Faysal's comments on my Advertisement:
What do you like about my Advertisement?
"I like how it is presented on screen because it look very attractive and the digipak doesn't seem to overpower the aesthetics of the advert. I also like the image because it is very pleasant to look at because of the smile".
What do you not like about my Advertisement?
Yumi herself is shouting at you!.
"Just remove the exclamation mark and just have the letter 'I' as normal, then there won't be no misunderstanding".
Julien's comments on my Advertisement:
What do you like about my Advertisement?
"What I really love about your Advert is that you have included the necessities like the critiques and the how many stars its has been awarded to persuade the audience of why they should buy her digipak. I also love that you have included a 'qr code' on the Advert as many people these days have smart phones so they can just scan it and buy it from there phone".
What do you not like about my Advertisement?
"I think you packed in too much information at the bottom with where you can buy her digipak and the other information like the website and what it includes. Maybe you should have used the whole of the space on the advert".
How can I improve/do differently?
"Use the space effectively and remove some of the brands where you can get the digipak from".
Ayub's comments on my Advertisement:
What do you like about my Advertisement?
"I really love how you are able to persuade the audience in buying her digipak by giving more to their money's worth by adding in her website details so they can see back stage interviews and gossip".
What do you not like about my Advertisement?
"The only problem is that it looks like an advert that you might find in a magazine and not on a billboard".
How can I improve/do differently?
"I think that if you focused on creating a billboard advert, then maybe you could have added more stuff and spread it out evenly so that people can read it without squinting there eyes".
What I have learnt from the audience feedback on the advert is that what i think the intended effect on the advert migt not come across to other people like her name. There was a bit of a confusion in how to pronounce it, people thought it meant something else. I think that if I was to do the advert again, that i should try it out first and see what feedback i get from the class and then finalise the ideas.
Faysal's comments on my digipak:
What do you like about my digipak?
"I really love the idea of having the fronyt and back cover brushed over by colour because its very unique and it look very striking. I like how the colours bring out her personality - she looks like she is happy and wants to have fun".
What do you not like about my digipak?"I don't like the fact that you added a musical note at the back cover because it makes it look childish and loses focus on the aesthetic of the digipak".
How can I improve/do differently?
"I think you should remove that musical note because it doesn't fit in nicely with the digipak".
Julien's comments on my digipak:
What do you like about my digipak?
"I like how the how the colours stay true to how she actually looks like because otherwise, you could have made it look completely different. I like the colours used and how consistent they are with each other.
What do you not like about my digipak?
"I think the inside might be a bit plain because there isn't anything in there except the image of the artist sitting down".
How can I improve/do differently?
Maybe you should have added an effect in the inside images even though i know you wanted it to be natural looking".
Ayub's comments on my digipak:
What do you like about my digipak?
"I really love the simplicity of the front cover by just having the image of the artist next to the side. Its really effective, especially with the shadow behind her".
What do you not like about my digipak?
"I don't like the inside of the digipak because it feels out of place with the front and back, maybe you should have coloured it in or used other colours to colour them in".
How can I improve/do differently?
"Maybe change the image inside of the digipak so that it compliments the front and back".
What I have learnt from the audience feedback on the digipak is that every panel should look and feel consistent with each other, complimenting each other with the front cover being the more dominant, more persuasive and powerful enough to make people reach out and buy it. I have learnt that being creative with your designs can make or break your product, and in my case it made it unique. I can see that the audience feedback is very positive with the colour idea but wants it to be consistent with the inside panels because it looks and feels empty.
What did you like about it?
"I liked how there were different interpretations of the artist. It showed clearly how she was in search of finding who she is and the fact that she was in different outfits showed me that she was going through different looks to find who she is. I also like the scene when she is singing in front of the sun and when the camera hits the sun, it gives it that glare look".
What did you not like about it?
"There was only one small pause during when she was singing outside the building with the tinted windows. Even though it was small pause, being in the cinema it made it look big and dramatic, so maybe you should have checked the whole video out first when you were about to finish editing. Also, in some scene there were times when the artist lip syncing did not go in time with the song".
What should I have done differently?
"You should have spent more time recording because there were mistakes with your lip syncing. When recording, you should have taken your time and been patient because it felt that you were rushing some of the recording like when you were recording in her room and some times she was out of place with the lyrics. If you were to have done it again differently, you should have planned it more and thought exactly what you were going to do when you were recording".
I asked what Julien from the other class about what he thought about our music music video:
What did you like about it?
"Well firstly I really like the song because it wasn't too slow and it was very powerful. The scene that I really loved and the one that worked for me was the Jump Cut scene because it was very effective and it didn't look dodgy in anyway. I also really loved this scene because not only was it shot nicely, it clearly showed, accompanied by the lyrics of the artist state of mind and how she is feeling at this point. I felt sympathy because it looked like she was going crazy because she was jumping around, standing or sitting everywhere".
What did you not like about it?
"There was a scene when she was singing outside this tinted building where the camera was an over the shoulder shot, the camera felt a bit shaky and the shot didn't show much of the artist, it looked like yo couldn't keep up with her. Also, very embarrassingly, there was a huge pause during this scene - a glitch that showed you didn't really edit it properly, that you were being careless. ".
What should I have done differently?
"The thing that you should have done differently if you had the chance was to foolproof what you did before handing in your work. You should have also given yourself plenty of time to plan what you were going to do, practise the shots before heading to your location to film and you should have taken your time. There were some scene that felt too rushed or undone, its because you rushed it or just didn't perfect it. In my opinion, the music video is good, but it felt t could have been more better if you took care of it and made sure you put enough time and effort into it".
I asked Ayub what he thought about our music video:
What did you like about it?
"I liked how you thought about how your artist was going to look like from the beginning, middle and end and the effect of her losing her identity though the reflection of what she was wearing showed very powerfully of how she was losing herself, illustrating the message of the song. Also what i liked about your video was that it was different from everyone else's, your location, mise en scene and costume was different from everyone else's".
What did you not like about it?
"In some of the scenes, it looked a bit too rushed, as if there was no thought into what was going to come next, that you sort of just mushed any scene together - it felt rushed. Maybe if you took more time editing and less time filming on days that you were meant to be editing, this problem may never had risen. There are some good points like the high angle shots except that it was too shaky, and yes its understandable to get this shot smoothly because you were struggling but maybe you should have not gone with this shot and done something else".
What should I have done differently?
"The thing that you should have done differently if you were given the time was to plan very thoroughly the intended shots that you wanted and see if it is possible to do these shots smoothly and not shakily. Also, you should have spent more time focusing on the planning because some scenes felt like rushed and not thought out properly like when she is walking outside of the tinted building".
focussing when you are editing. Another thing is the importance of planning and knowing exactly what shot you want to film. I f I was to film this project again, i would spend a heck of a lot of time planning and detailing each shot and the intended effect it should have on the audience. I should have spent as much time with the filming of the jump cuts to all the other scenes because apparently it shows that the best filming was when it looked effortless like the jump cut scene.
What do you like about my Advertisement?
"I like how it is presented on screen because it look very attractive and the digipak doesn't seem to overpower the aesthetics of the advert. I also like the image because it is very pleasant to look at because of the smile".
What do you not like about my Advertisement?
Yumi herself is shouting at you!.
"Just remove the exclamation mark and just have the letter 'I' as normal, then there won't be no misunderstanding".
What do you like about my Advertisement?
"What I really love about your Advert is that you have included the necessities like the critiques and the how many stars its has been awarded to persuade the audience of why they should buy her digipak. I also love that you have included a 'qr code' on the Advert as many people these days have smart phones so they can just scan it and buy it from there phone".
What do you not like about my Advertisement?
"I think you packed in too much information at the bottom with where you can buy her digipak and the other information like the website and what it includes. Maybe you should have used the whole of the space on the advert".
How can I improve/do differently?
"Use the space effectively and remove some of the brands where you can get the digipak from".
What do you like about my Advertisement?
"I really love how you are able to persuade the audience in buying her digipak by giving more to their money's worth by adding in her website details so they can see back stage interviews and gossip".
What do you not like about my Advertisement?
"The only problem is that it looks like an advert that you might find in a magazine and not on a billboard".
How can I improve/do differently?
"I think that if you focused on creating a billboard advert, then maybe you could have added more stuff and spread it out evenly so that people can read it without squinting there eyes".
What I have learnt from the audience feedback on the advert is that what i think the intended effect on the advert migt not come across to other people like her name. There was a bit of a confusion in how to pronounce it, people thought it meant something else. I think that if I was to do the advert again, that i should try it out first and see what feedback i get from the class and then finalise the ideas.
What do you like about my digipak?
"I really love the idea of having the fronyt and back cover brushed over by colour because its very unique and it look very striking. I like how the colours bring out her personality - she looks like she is happy and wants to have fun".
What do you not like about my digipak?"I don't like the fact that you added a musical note at the back cover because it makes it look childish and loses focus on the aesthetic of the digipak".
How can I improve/do differently?
"I think you should remove that musical note because it doesn't fit in nicely with the digipak".
Julien's comments on my digipak:What do you like about my digipak?
"I like how the how the colours stay true to how she actually looks like because otherwise, you could have made it look completely different. I like the colours used and how consistent they are with each other.
What do you not like about my digipak?
"I think the inside might be a bit plain because there isn't anything in there except the image of the artist sitting down".
How can I improve/do differently?
Maybe you should have added an effect in the inside images even though i know you wanted it to be natural looking".
What do you like about my digipak?
"I really love the simplicity of the front cover by just having the image of the artist next to the side. Its really effective, especially with the shadow behind her".
What do you not like about my digipak?
"I don't like the inside of the digipak because it feels out of place with the front and back, maybe you should have coloured it in or used other colours to colour them in".
How can I improve/do differently?
"Maybe change the image inside of the digipak so that it compliments the front and back".
What I have learnt from the audience feedback on the digipak is that every panel should look and feel consistent with each other, complimenting each other with the front cover being the more dominant, more persuasive and powerful enough to make people reach out and buy it. I have learnt that being creative with your designs can make or break your product, and in my case it made it unique. I can see that the audience feedback is very positive with the colour idea but wants it to be consistent with the inside panels because it looks and feels empty.
Evaluation: Question 2
How effective is the combination of your man product (video) and ancillary texts (digipak and advertisement)?
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| Advertisement and Music Video |
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| Digipak and Music Video |
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| Digipak, Advertisement and Music Video |
Wednesday, 11 January 2012
Production of FINAL Advertisement
When creating the advertisement, I kept it consistent with the digipak by the same colour scheme. I added the critiques from ‘The Sun’ newspaper and the ‘BBC Radio 1’ saying how good Yumi is and the album. I added how you can purchase the digipak and when it will come out. I added where you can pre-order so that they can immediately buy it. I added the webiste where it consist of backstage interviews and gossips –giving more to the audience, making it feel special by giving them more. I also added a ‘QR Barcode’ so that people with smart phones can scan it and immediately go and access the website and buy the album. I made sure to include the digipak so that the digipak is also getting promoted.
Production of FINAL Digipak
When creating the Digipak, I shall be using ‘Fireworks’ as my means of producing the Digipak.
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| Click to enlarge image |
When creating the digipak, I wanted an image where she is laughing and showing that she is having a good time which should reflect on the digipak and the songs. During our photo shoot, Mika made sure to have some of these when she took the pictures. Here is the one that I will be using which I think is perfect. Here expressions are very clear and distinctive. She is in a good stance. 
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| What happen when I use the rubber tool which rubs out the image |
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| After rubbing out, I used the magic wand tool for the precision around the image |
While concentrating on the position of the image, I had a idea that I wanted to flip he image so that it faced the opposite way because otherwise, her eye would be cut out when I placed it on the right hand side. So in order to flip it, I pressed right click on the image and went to ‘Transform’ and then went to ‘Flip Horizontally’ which have me the flip effect which was perfect. Here you can see the outcome of flipping it the way I wanted it to be.
To create the illustration, I needed to draw over the actual image of Yumi. I did this by using the ‘Brush’ tool from the tool bar.
The colour scheme that I chose was similar to the colours used on the ‘Kesha’ album because it conveyed beautifully the emotion of the artist and the feeling of the digipak. So I decided to use them for my Digipak.
Here you can see that I am selecting the colour from the Kesha album that I want to use for my one. I can change from different colour-to-colour depending on which colour want to use next. I used a range different colour wit different tones from purple, blue and white. 
Here you can see the beginning of how I started to colour Yumi in. I used the colour purple but I used the dark tone one to give it texture and a 3D quality. I used a range of the colours with there different opacity. Here you can see that I’m now focusing on the colour white on the lighter side of her face by using the paint brush. Here is the final result of me painting Yumi in. You can see that I experimented with the range of colours and how I created the hair look by just swivelling the brush stroke by making her hair be curly. (Or as my fellow group members called it –a Mop look).
Here is the image that I want to use with the same effect as the front cover. In this case, the images are different because their positioning are changed and I decided to go with her and her guitar creating her character and who she is as an artist. The shadow that is created by them gives it a 3D look and it makes it look and feel real –that we can actually feel how she is feeling all with the help of the combination colours creating that feeling.
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| Original Photo |
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| My Illustration by the Brush Tool |
Here is the image that I will be using when creating the inside of the digipak. I want the each panel to consist of this image with each image looking at each other with the pink transparent effect. Theses images will not be illustrated. I created the pink transparent by creating a box from the tool bar and then adding the colour pick then going to he ‘Opacity’ and changing it to 29 giving it that transparent effect which I used for both the front and back cover and the inside of the digipak. I also used it for the advert.
Final Storyboard for Advertisement
Storyboard for FINAL Digipak
Here you can see my storyboard of my Digipak and what goal I would like to achieve. (Apologies for the bad drawing!) I wanted arrange the front cover of the Digipak by having the artist image at the edge on the right hand side. This is because I wanted the shadow to be formed giving the image a 3D effect – realism. It was also because the stance that she is in, where she is looking at the right hand side, if I was to place that image in the middle, it felt out of place. I wanted t follow the idea of the Rihanna digipak by having the artist name spread out across at the top with the title of the album spread out at the bottom. I wanted to keep he colour scheme same and consistent for every panel and the advertisement. The title is called YUMI but I turned the ‘I’ into an exclamation mark to have some voice – YUM!
At the back of the digipak, I have the image of our artist laying her back against the wall with her eyes closed to show how she feels the music with her guitar. I also want the track list to be formed by having it cascade down and shifting towards the right hand side. This is because it should almost sit comfortably on the slanted guitar –where the music comes from. The font of the text will be the same – Ariel. The back cover will also contain the relevant information that usually goes with a conventional digipak like the record label, barcode etc. Both the images that consist on the front and back of the digipak should be illustrated – drawn over the original image because I want the feeling of how the artist is feeling to be emphasised and to be powerful.
The inside of the digipak will of course consist o the CD and the background should have the original images of the artist behind a pink box that is slightly transparent, acting as a filter to give off a light pink colour.
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| Front & Back cover of Digipak |
The inside of the digipak will of course consist o the CD and the background should have the original images of the artist behind a pink box that is slightly transparent, acting as a filter to give off a light pink colour.
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| Inside of Digipak |
Research: What makes a good looking Digipak
During the lesson on Friday 6th January, I was looking at everybody else’s Digipaks and started to see that most people used the original photographs with effects on. I was concerned whether or not my Digipak cover might have been too much with an illustrative interpretation of our artist. I told Annabel this and she said that it was ‘completely ok’ and that ‘I was doing the right thing’. This gave me reassurance as she said that most of the successful Digipak covers are based on illustration or have some kind of motifs. She said that I should look at Google Top Ten Digipak, which I did and saw that the really good ones had illustration on. I think the reason is because it makes the message come alive. Here are some that I found at Google Top Ten Digipaks and http://inspiredology.com/99-best-designed-album-covers/ that I like:
My colours that I have picked and sticking with the ‘3 colour rule’ are purple, blue and creamy white with their different tones like darker and lighter of the desired colours e.g. dark/light purple.
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| Kesha Album Cover |
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| Michael Jackson Album Cover |
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| Bruno Mars |
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| My Chemical Romance |
But my favourite one is the Kesha album cover because I like how the limited use of colours are used to convey how the artist is feeling. It also suits the genre that the artist belongs to which is the same as our one which is RNB/POP. I really love how they used the original photo of the artist and literally painted her over. This idea I really love and hope to achieve perfectly with my Digipak. The colours really accentuates the mood and what type of feeling you would get listening to the album.
Friday, 6 January 2012
Thursday, 5 January 2012
First Draft Design of Advertisement
Here is a very basic mock up design of the advertisement. You can see that the Digipak will be included in the advert and the relevant information like the tour dates and when the Digipak will be out in what store etc.
Second Draft of Digipak
Here is another draft of my Digipak which I am quite pleased with myself because of the amount of detail I have put in it. Staying with the guidelines, I put minimal material at the front cover to keep it simple and effective and understandable. You can see that I have drew our artist in a stance with her finger covering her lips to show that she is keeping her songs hidden from the audience and the only way they would find out that information would be buying the Digipak. I have made sure to just have a medium close up of our artist because that is how most conventional front covers consist of.
You can see that I have the artist name written upon her hair acting like a motif of being special and unique, coinciding with the lyrics to the main song ‘Who You Are’. I have written ‘who you are’ at the bottom in capitals like the Rihanna Digipak. I have focused on the make up of our artist which I thought I would add artificially on the computer. This is because I want the colour to connote the genre which is ‘RNB and Pop’ and the make up colour should be consistent with the colour design of the ancillary products – but that’s just an idea!
At the back cover, I thought about the idea of secrecy because of the first feeling you get when you lose who you really are. I wanted this to be the opposite picture of the front cover giving you an inside of the two feelings of the song and the Digipak. I drew her behind a paper fan because of the masquerade feeling. On the fan, I have the titles of the songs that consist in the Digipak.
I have also taken the initiative of putting the relevant information like the barcode and the record label etc.
First Draft Design of Digipak
Here is one of the practise designs of a Digipak that I created which was inspired from Jessie J’s album. It was crucial to have the artist on the front of the Digipak which I thought had t convey the type of artist she is. Looking at the Jessie J album, there is a lot of dark colours used to show that this albums going to consist of man heartfelt songs that emphasises the emotions. I wanted this same effect on my design mock up so instead of using black, I felt a multi colour palette would fit prefect to show the different variations of feeling and emotions like the colour red connoting love. I wanted the picture of the artist to be an exaggeration of a particular feeling so I dramatised the lips melting to show how the passion of love is dripping away – she is losing herself.
I also concentrated on the effect I wanted out of the artist name. I decided to copy the effect used in the Jessie J album so I decided to go with the flowing letters and the orange and yellow colour combination with the white glare coming off of it, giving it that special shine.
I added a flying bird onto the front cover of the Digipak as a metaphor to show how our artist has grown her wings and is finally ready to be set free and be who she wants to be. Hopefully this message should inspire the audience who would buy this because they would see our artist as a role model.
I showed my teacher Rebecca about what she thought about it and at first glance she said it was really striking but I didn’t keep in with the guidelines because “you are only allowed 3 colour combination which must be consistent and also there’s too much going on at the front cover which makes it a bit confusing”. I took on board this critique and hopefully when I create my second draft of my Digipak, it should work.
Guide Lines for Ancillary Work
Example of Jessie J Advert
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| Jessie J Advert |
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| Andy Warhol and Roy Lichtenstien Artwork |
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