Wednesday 28 September 2011

Research for Music Video: Summary of what i've learnt about the music industry

One part of the media course was to learn about the music industry. To briefly summarise my faint memory of the music industry one thing that was majorly stressed upon was the  "shift from analogue to digital". So due to this major revolution within the music industry alot has changed. For example, digital format means perfect copying time after time. Thus "illegal" copying and sharing files arises.

We had to learn alot of terms, such as convergence, synergy, niche audience (etc),


We also had to have small case studies which had to be included within our exams. By case studies i mean small record companies and what exactly they are doing to confront this new "revolution" of "illegal" downloading and so on. For example Souljazz Records, small company that look for and bring out the small minority of singer, rappers that are urban based, and this company tries to get through to that niche audience.

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