We had to learn alot of terms, such as convergence, synergy, niche audience (etc),

We also had to have small case studies which had to be included within our exams. By case studies i mean small record companies and what exactly they are doing to confront this new "revolution" of "illegal" downloading and so on. For example Souljazz Records, small company that look for and bring out the small minority of singer, rappers that are urban based, and this company tries to get through to that niche audience.
No comments:
Post a Comment