Friday 14 October 2011

Show Original Video for our Song Choice stating clearly how our Video will be Similar, Different. Show 3 music videos hat have influenced your final planning decisions and how you have Adapted it:

In the original music video of “Who You Are” by Jessie J, the concept of the video is where Jessie J is looking directly at the camera, connecting her heartfelt song to the audience and channelling her song as a performance by her facial expressions and her hand movements. 


Our music video that we are going to create will be based on similar ideas from the original by having the artist perform emotionally and heartfelt. We love the idea of how the artist looks directly at the camera because it connects the audience to the video and importantly to the artist. This is crucial to our artist as she has to perform her heart out. We also want to keep it simple by having the main attention focused on our artist. 


However, the way our music video is going to differ from the original is having more then one base track. This is a conscious decision because we want the artist to be in various locations that hinders on the lyrics and her emotions. This allows us to experiment with different shots, angels and editing, different clothes and props, unlike the original music video. We was inspired by the music video by
Plain White T’sHey There Delilah” where the base track is where the artist is in a room by himself, singing with his guitar. We love this idea because its shot in split screens where each box focuses on different parts of the artist or would show other clips that refers to what he’s thinking of. We want to incorporate this editing feature as our base track where our artist will also be playing the guitar. We want each split screen to be focusing on various parts of our artist. 


Instead of having it filmed in a white room, we want our artist to be playing in a Gazebo in Hyde Park. We thought that the location is very peaceful and it has a intimate atmosphere. It will also make the base track look visually stunning. 


Shot from music video "We can change the world" by
Bridgit Mendler
We want our artist not to focus on looking at the camera too much as we want some kind of isolation and distance from the audience, conveying how lonely and almost how empty she feels. The great thing about our song “Who You Are”, it allows us to think metaphorically of what we want to show through our scenes and shots. From the music video “We Can Change the World” by Bridgit Mendler, most of the footage's are filmed around the backdrop of parks and hills. This is because visually its beautiful and it shows a connection with the song. In our group, we liked the idea of filming in a park, specifically in Clissold Park because there are many trees that our artist can be under as a form of protection from the outside world, connecting to the song, by us adding another level of meaning. (Andrew Goodwin’s theory of Amplification). 

We want to stay true to the conventions of how a music video looks like which in the original, there are 2 main types that are used which are a steady close and medium shots of Jessie J and tracking shots.  We hope we can achieve these in our music video except we would want to include both the location and the artist together preferably in long shots and medium close up shots. 


We watched the music video from Leona Lewis called “Better In Time”, we really love the beginning to this video because we see people applying make up to the artist – giving a feeling of how she is being forced to look glamorous. We hope to use this idea in our music video because we want to show how our artist is trying to fit into society by becoming someone who she isn’t, and then during the end of the song, we see her taking it off dramatically, showing how she has had enough and staying true to herself. We came up with an idea of having the artist in different styles of look e.g. Goth look with dark colours and heavy dark make up, Sophisticated look with shirt and trousers with maybe glasses, and then in the end have her wearing her normal, comfortable clothes like her casual clothing, showing how she finally found herself – she just stayed true to who she is.


We want our music video to be imaginative and creative then the original music video. We want to have illustrative motifs and words written on the wall like from the music video “Every Teardrop Is a Waterfall” by Coldplay because we want to convey the illustrations and the words towards how the artist is feeling and have the words replace the artist in some scenes. 


In “Every Teardrop Is a Waterfall” music video, illustrations are drawn in the background where the artist is. We really love this idea and hope to incorporate this in our music video because it reflects how our artist is feeling and visually it looks amazing!


Lighting adds a feeling of liveliness
We love how the vivid colour of lighting is used in time with the beat of the song. It gives a real lively and uplifting feel to the song, which we think will be perfect in the end of our video as the song reaches a happy ending. The colours are also amazing as they describe how the feeling of the song is and it looks very striking. We really like how the camera movements are used in this video because every scene flows smoothly with each other. We also find the editing absolutely immaculate because its very complex and there is a lot of very fast editing. We hope we can use lots of jump cuts like in the “Every Teardrop is a Waterfall” video because it gives a jerking feeling and illustrates the artist state of mind – every thing seems sped up. 
Jump cuts showing how he feels - almost feeling his heart is racing



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