Analysis of Jessie J's Website and Significance

On the Jessie J’s website, the only image that takes up the most room which is at the top of the page is a picture of Jessie J. This emphasises her as an artist and makes her recognisable to the public. The detail on her face with her distinctive make up pattern and her positioning of her hair is to be iconic as it refers to her style. 

The font used for her name is again to promote who she is and her brand, making it look attractive so people can for example by her merchandise. 

There is a lot of information about the biography of Jessie J because they want the public and her fans to almost know who Jessie J is both in the spot light and personal life, this creates a bond/friendship with her and her fans. There are also updates of how you can see Jessie J live and when she will be touring. This again is to promote Jessie J to a wider audience so that the record company can gain more money through live gigs. There are also teasers to her new music videos and songs to make the public and fans anticipate for her new single/album. The website is very clever in branching out through various social networking site like Facebook and Twitter because they want people to be following her and to be kept up to date about if she has a new single out or a new album or if she is gigging. This again is resulted for the record company and her to make more money. There is a lot of pictures then words of Jessie J because they want her image as an artist to be popular with people.