Audience Task:

“Pop stars are, to some extent, symbolic vehicles with which women understand themselves more fully, even if by doing so they partly shape their personalities to fit the stars’ alleged preferences”.

                                                                                 (Paul Willis, 1990)

This quote is telling us that some songs sung by Pop artists can inspire young women like teenagers to deal with serious topics. The song “Firework” by Katy Perry demonstrates that you shouldn’t feel the need to be insecure, that you shouldn’t feel trapped by who you are – you are original and unique. The lyrics to the song says, “ You just gotta ignite the light and let it shine…just own the night ”. This metaphor is very emotive in describing how you should feel by allowing yourself to be who you are. It also shows that Pop artists these days do have an intimate relationship with their fans because this song for example was dedicated to her fans that have these feelings of insecurity. 

To an extent, I do agree with this viewpoint but however, some artists songs have a very degrading meaning that shouldn’t influence or inspire their fans. I also do disagree with this viewpoint because it just focuses on the women’s feelings and relationship and not the men. Songs like “ The Rose ” by Westlife describe both the female and male relationships and helps to inspire feelings of love for one another even through difficult times.   

 Our Audience: 

Sarah Parker

We have picked a name from our audience; her name is “ Sarah Parker ” and she lives in the West End of London.

Her age is 15 but our audience ranges from 14 – 30.

Our main audience are Females as our song “ Who you are ” by Jessie J is targeted at them.

Her ethnicity is Caucasian, but our audience ranges from all types.

“ Sarah Parker ” is in full time education.

She does her shopping in Tesco’s.

In her spare time, she is socialising through various social networks, she like going to parties and does a lot of reading of fiction books like “Twilight ”.

She also reads“ Bliss ”, “ Ok ” and “ Heat ” magazines.

The mode of transport that she uses will be public transport as she has an oyster card; she also uses her bike to get around.

 The gadgets that she cant live with out is her Ipod, her phone, her computer and her TV.

The types of brands that she would be attracted to is fashion labels like: D&G, JD Sports, Gucci, McDonalds, Cadbury’s.

She would buy her clothes often from Topshop, Zara, Peacocks and Primark.

Their favourite drink would be Coke Cola, Fanta, Milk and Orange Juice.

Her ideal holiday would be cruising in Ibiza and shopping in New York.

They like this sing artist and he singer because they can relate to it.  

Psychographic Profile:

Sarah Parker who is 15 years old is an:

“ Mainstreamers ” – Have a need for security, plan fro a future, has a pension, likes brands, doesn’t want to stand out from the crowd – they want to go with the flow.

However, because our audience ranges from 14 – 30, They all are:

“ Aspirer ” – Have a need for status and status symbols, have a love for cash and credit cards, no interest in job security, read the latest magazines, have the latest gadgets, like the good things in life, don’t save their money, they want to send out signals about their money and status.

“ Mainstreamers ” – Have a need for security, plan fro a future, has a pension, likes brands, doesn’t want to stand out from the crowd – they want to go with the flow.

“ Reformers ” – Quality of life is ore important than quality of possessions, like the benefits of buying own brand products in supermarkets, most educated of groups, interested in intellectual self fulfilment.

“ Succeeders ” – Have already achieved status and no longer have the desire for status symbols, must be in control of their lives, they have lots of money but don’t feel the need to show it as much.