This is just part of Jesse J's official website, as you can see (well part of what you can see) this whole aim of this website is to promote advertise Jesse J!
As you can see this is a teaser or a promo to a song that might be released on an album or single, this is another way of advertisement, just a little snippet of a new song will make the audience want to hear the rest of thus they will purchase it (or illegally download it)
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