Our storyboard animatic

Planning for Music Video: Final song

Our final song choice is 'Who you are' by Jessie J . I did a quick prezzi show on our final song if you follow the link below you can view it... by the way this is my first time using it so it might look tacky..
Enjoy guys:

need to sort this one out!!!

Audience Task:

“Pop stars are, to some extent, symbolic vehicles with which women understand themselves more fully, even if by doing so they partly shape their personalities to fit the stars’ alleged preferences”.

                                                                                 (Paul Willis, 1990)

This quote is telling us that some songs sung by Pop artists can inspire young women like teenagers to deal with serious topics. The song “Firework” by Katy Perry demonstrates that you shouldn’t feel the need to be insecure, that you shouldn’t feel trapped by who you are – you are original and unique. The lyrics to the song says, “ You just gotta ignite the light and let it shine…just own the night ”. This metaphor is very emotive in describing how you should feel by allowing yourself to be who you are. It also shows that Pop artists these days do have an intimate relationship with their fans because this song for example was dedicated to her fans that have these feelings of insecurity. 

To an extent, I do agree with this viewpoint but however, some artists songs have a very degrading meaning that shouldn’t influence or inspire their fans. I also do disagree with this viewpoint because it just focuses on the women’s feelings and relationship and not the men. Songs like “ The Rose ” by Westlife describe both the female and male relationships and helps to inspire feelings of love for one another even through difficult times.   

 Our Audience: 

Sarah Parker

We have picked a name from our audience; her name is “ Sarah Parker ” and she lives in the West End of London.

Her age is 15 but our audience ranges from 14 – 30.

Our main audience are Females as our song “ Who you are ” by Jessie J is targeted at them.

Her ethnicity is Caucasian, but our audience ranges from all types.

“ Sarah Parker ” is in full time education.

She does her shopping in Tesco’s.

In her spare time, she is socialising through various social networks, she like going to parties and does a lot of reading of fiction books like “Twilight ”.

She also reads“ Bliss ”, “ Ok ” and “ Heat ” magazines.

The mode of transport that she uses will be public transport as she has an oyster card; she also uses her bike to get around.

 The gadgets that she cant live with out is her Ipod, her phone, her computer and her TV.

The types of brands that she would be attracted to is fashion labels like: D&G, JD Sports, Gucci, McDonalds, Cadbury’s.

She would buy her clothes often from Topshop, Zara, Peacocks and Primark.

Their favourite drink would be Coke Cola, Fanta, Milk and Orange Juice.

Her ideal holiday would be cruising in Ibiza and shopping in New York.

They like this sing artist and he singer because they can relate to it.  

Psychographic Profile:

Sarah Parker who is 15 years old is an:

“ Mainstreamers ” – Have a need for security, plan fro a future, has a pension, likes brands, doesn’t want to stand out from the crowd – they want to go with the flow.

However, because our audience ranges from 14 – 30, They all are:

“ Aspirer ” – Have a need for status and status symbols, have a love for cash and credit cards, no interest in job security, read the latest magazines, have the latest gadgets, like the good things in life, don’t save their money, they want to send out signals about their money and status.

“ Mainstreamers ” – Have a need for security, plan fro a future, has a pension, likes brands, doesn’t want to stand out from the crowd – they want to go with the flow.

“ Reformers ” – Quality of life is ore important than quality of possessions, like the benefits of buying own brand products in supermarkets, most educated of groups, interested in intellectual self fulfilment.

“ Succeeders ” – Have already achieved status and no longer have the desire for status symbols, must be in control of their lives, they have lots of money but don’t feel the need to show it as much. 

Researching for ideas of scenes from Music Video

Here is a short storyboard that I made based on the key elements that I was inspired from the music video "Every Teardrop Is A Waterfall". I picked out the key elements that I really found amazing from the music video which I think would work for our music video. Firstly is an illustrative motif that I thought would be really eye catching as it will bring another dynamic to the video like illustrating how the singer is feeling. 

Secondly is having the lyrics from the song to be written around the artist or have it painted on the walls. I like this idea because we are not just relying on the person who's lip syncing in our group, but we are adding more to the video to not make it look boring and to add something different to the video...not just someone just singing. 

The third idea clearly shows how we can blend the illustration and the singer together to make it look more attractive and more entertaining to the eye. 

Fourth idea is based on the base track where we can shoot the artist on different angles and different sides to convey the feeling of the song like having some scenes played in slow motion because not only are we following the convention of a music video but we are also trying to show its impact to the audience. 

The fifth idea is based on the second base track so we can share both scenes together that are both connected, allowing a consistency with the video. 

And finally is the sixth idea is where we would have the artist standing still in each shot and then played in a sequence making it look that she just floated to one area to another. I really do hope that we can somehow incorporate these ideas in our music video. 

Research for music video: Music Industry

Skills Audit: think back to the research you conducted for AS work

Reflecting back to my As media research search skill I think I have improved a lot because I had the time to watch different music video with different genres and I knew what to look of in the music video to understand it more. I've gotten good at researching different locations and coming up with different ideas for our music video.

Skills Audit: think back to the research you conducted for AS work; how have your skills in research developed since then?

My skills in research tasks have developed by what inspires me. I look for certain qualities from Thriller videos that I can apply in our own version. When in AS, I watched a lot of Thriller Movies and programmes that helped with the brainstorming of what we can achieve in our Thriller video. For example, I watched the scene from “Ashes to Ashes” where the woman enters the car and everything seems to be normal, she looks at the rear view mirror and everything seems to be safe but when she looks behind, she sees a man with a gun. Scenes like these help inspire me as I can take this example and make it my own. This skill of learning what it takes to create a false plateau was done by the research and understanding of the scene.

Furthermore, my skills in working with the Macs has developed because since before AS, I never worked with a Mac computer, but during editing, I worked very closely with my group, where I learnt how to edit and how to use the software’s in achieving what I wanted out of it. Like in the beginning of the scene, we have lots of fade in into other shots. Having said this however, I still need to develop my editing skills because I still find this process hard like when we have to add in the titles and the music.

My skills in camerawork has extremely developed because I never knew had to use a camera properly but when we made our thriller opening, I got a better understanding of how to hold the camera, how to focus on the correct things, how to handle it and more importantly how to use it like knowing which buttons on the camera were what.

I hope these skills come in handy when we make our Music Video. I believe that these skills will come to great importance because here is where they’ll be needed the most. For example, there needs to be some sort of understanding of what the conventions are for a music video which will be conducted by watch other music videos and seeing what they all do, which I have done. We will also need a great understanding of editing and the effect that we want, which I possess a minimum of, but my great speciality is using the camera. I am aware that these skills will also help my group members as their skills will help me greatly. I believe that we all possess important skills that will help each other out.