Font ideas

Potential Images for Advert

First Draft Design of Advertisement

Here is a very basic mock up design of the advertisement. You can see that the Digipak will be included in the advert and the relevant information like the tour dates and when the Digipak will be out in what store etc. 

Second Draft of Digipak

Here is another draft of my Digipak which I am quite pleased with myself because of the amount of detail I have put in it. Staying with the guidelines, I put minimal material at the front cover to keep it simple and effective and understandable. You can see that I have drew our artist in a stance with her finger covering her lips to show that she is keeping her songs hidden from the audience and the only way they would find out that information would be buying the Digipak. I have made sure to just have a medium close up of our artist because that is how most conventional front covers consist of. 

You can see that I have the artist name written upon her hair acting like a motif of being special and unique, coinciding with the lyrics to the main song ‘Who You Are’.  I have written ‘who you are’ at the bottom in capitals like the Rihanna Digipak. I have focused on the make up of our artist which I thought I would add artificially on the computer. This is because I want the colour to connote the genre which is ‘RNB and Pop’ and the make up colour should be consistent with the colour design of the ancillary products – but that’s just an idea!

At the back cover, I thought about the idea of secrecy because of the first feeling you get when you lose who you really are. I wanted this to be the opposite picture of the front cover giving you an inside of the two feelings of the song and the Digipak. I drew her behind a paper fan because of the masquerade feeling. On the fan, I have the titles of the songs that consist in the Digipak.

I have also taken the initiative of putting the relevant information like the barcode and the record label etc.

First Draft Design of Digipak

Here is one of the practise designs of a Digipak that I created which was inspired from Jessie J’s album. It was crucial to have the artist on the front of the Digipak which I thought had t convey the type of artist she is. Looking at the Jessie J album, there is a lot of dark colours used to show that this albums going to consist of man heartfelt songs that emphasises the emotions. I wanted this same effect on my design mock up so instead of using black, I felt a multi colour palette would fit prefect to show the different variations of feeling and emotions like the colour red connoting love. I wanted the picture of the artist to be an exaggeration of a particular feeling so I dramatised the lips melting to show how the passion of love is dripping away – she is losing herself.

I also concentrated on the effect I wanted out of the artist name. I decided to copy the effect used in the Jessie J album so I decided to go with the flowing letters and the orange and yellow colour combination with the white glare coming off of it, giving it that special shine.

I added a flying bird onto the front cover of the Digipak as a metaphor to show how our artist has grown her wings and is finally ready to be set free and be who she wants to be. Hopefully this message should inspire the audience who would buy this because they would see our artist as a role model.

I showed my teacher Rebecca about what she thought about it and at first glance she said it was really striking but I didn’t keep in with the guidelines because “you are only allowed 3 colour combination which must be consistent and also there’s too much going on at the front cover which makes it a bit confusing”. I took on board this critique and hopefully when I create my second draft of my Digipak, it should work. 

Guide Lines for Ancillary Work

Here is the worksheet that shows the outlines of what should go on the ancillary products and what shouldn’t.

Example of Jessie J Advert

Jessie J Advert

Andy Warhol and Roy Lichtenstien Artwork

Here is an advertisement that I saw on a humungous billboard. The advertisement is promoting Jessie J, which coincides with the release of her new album. I really like this advert because not only is it striking by the colours used and her outfit, but also it combines a famous artwork by Andy Warhol and Roy Lichtenstein with the artwork of which is Jessie J. I like this idea because it shows that you are not limited in what you produce for your advertisement, you don’t always have to follow the conventional production of an advert.