Researching Ancillary products

In the first lesson back after completing teh editing and finally decied to say that we have completed our music video, we had a lesson where we were introduced to the next part of the course. This is the Digipak. 

The whole concept of a digipak is the advertisment and promotion of the artist. We could say this is the same concept with a normal CD case, however with a Digipak there's greater value, its a modern approach to CD's and there's more information on the artist as well.

Looking at this example of Rhianna's digipak. Theres a colour theme going and the colours are mute. Also the front picture is something that the public can recognise straight away. The font is simple and goes on through out the whole of the pack.

This is the poster that advertises the artist's new album. As you can see the poster contains the exact photo from the digipak and the font is exactly the same as the digipak as so is the font colour. So the whole theme must continue.