RESEARCH: Digital digipacks

When buying music digitally i noticed that some come with a digital booklet which is in PDF format. I have only seen it so far from Itunes with Deluxe albums, which makes sense as your paying extra to get that little bit extra.

As i dont know how to upload PDF on blogger,I have taken screen shots of them.

This is Drake's Take Care digital booklet:

Drake's album features the 'Owlo Which is the logo associated with him, October's Very Own (OVO) <- Even looks like an owl face XD